Creative professionals are increasingly involved in multi-stakeholder collaborations for social innovation, developing interventions to address complex societal challenges. Why do creative professionals and other stakeholders decide to participate in these collaborations, and to what extent are these expectations met? An obvious reason is to contribute to solving that challenge and to create value for society. But when working on complex challenges related to for example financial debts, healthy lifestyles or biodiversity, short term quick fixes are often not feasible and other types of value might be expected and experienced beyond societal impact. In this paper, Jotte de Koning and I present a study in which we investigated expectations and experiences of participants in creative collaborations towards social innovation, and found that in addition to value for society, people expected and/or experienced a wide variety of types of value – value dimensions -, including enhancing their professional network, learning, commercial value, and value for reputation and identity. Differences between expectations of value of participants could lead to various tensions in the collaborations, but we also found that some types of value, such as ‘network energy’, have the potential to contribute to future collaborations and to ‘continuous social innovation’. Conversations and reflection on expected and experienced value is essential for successful collaboration on complex societal challenges.
Co-author Jotte De Koning and I would like to thank all respondents of the ten participating social innovation projects for their contribution to the study, and we would like to especially thank Marie Van den Bergh and Eva Legemaate for their assistance. We thank Gerbrand Bas, Marjolein van Vucht and Federatie Creatieve Industrie for their support in conducting and coordinating the study. We received very valuable feedback from Jo van Engelen and the editors and reviewers of She Ji: The Journal of Design, Economics, and Innovation. The research was funded by CLICKNL.
#socialinnovation #complexity #design #creativeindustries
https://www.sciencedirect.com/science/article/pii/S2405872624000765